FMS Wine Marketing

FMS Food & Beverages SA

Company Overview


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FMS creates private wine brands as a turn-key service. We represent premium branded wine, whisky, cognac and champagne producers from South Africa, France, Spain, Italy and Portugal. These can be sent directly to your preferred port or warehouse. Qvevri produced in Georgia; including coffee and garlic also form part of our regular portfolio.


Product categories


Private Label - Creating a new brand will make a major impact in changing your life for the better, building your legacy. Establishing an identity in the market place will ensure success, putting you in charge of your own destiny. You don't need to be a wine expert, nor does it require a big investment.


Wine Brands - Choose wines, champagnes, whiskies and cognacs from our meticulously selected portfolio. FMS offers entry to premium level products to our clients, ensuring that you find exactly what you are looking for. We have the brand to suit your budget and your palate - products we are proud of.


winesave® - FMS imports and distributes winesave® for keeping opened wine, champagne and whisky perfectly for 10 weeks. It is totally inert and consists of 100% Argon gas - 2½ times heavier than air. It settles down on top of the wine, creating a barrier between the wine and the oxygen.


Food Products - We bring you the very best selection of Arabica and Robusta green coffee beans from East Africa, Central and South America; from unwashed to AAA grade, such as Kenya Blue Mountain and Colombia Supremo.


FMS works with a group of farmers in Shandong, the garlic capital in China, producing 80% of Chinese garlic. We offer fresh white, pure white and peeled garlic on a regular basis.


Serving you - our client & our producer


FMS works closely with its clients and its producers - preferring to concentrate on a few to preserve the effectiveness of our services. We can advise you with certainty what to choose for your market. Our qualified team is able to put its theoretical knowledge into practice. Experts on wines & spirits, we are up-to-date on the taste profiles, market structure, customs requirements and regulations internationally.


So let's talk to us and we will make it happen.


And after reading all of that you deserve a glass of good wine. Chin!


About FMS


FMS is a South African company, based in Cape Town since 2000. It specialises in brand creation, focusing on creating private wine and champagne brands for clients. Apart from exporting South African branded wines, we also import premium branded champagnes from France, wines from France, Spain plus winesave ® from Australia; distributing these locally to private and retail clients. Additional product categories include coffee, tea, dried fruits, nuts and garlic.


Everyone at FMS is most passionate about wine and our reputation is backed by extensive qualifications such as CWA (Cape Wine Academy) and WSET (Wine & Spirit Education Trust). Our team is multi-lingual and multi-cultural, speaking English, Afrikaans, French, Portuguese and Spanish. We rely on repeat business for profitability, not on once-off deals, following every project and consignment conscientiously, providing constant feedback to the client.


The director has 20+ years experience in export and import, starting with fresh fruits and vegetables at a previous company. Produce was sent by air freight and sea freight to several countries, such as France, UAE, Qatar, Seychelles, Madagascar and Mauritius.


FMS is client driven and all procedures are tailor-made. With fast decision making ability and in-depth knowledge of the market, it is easy to do business with us. Relying on proven wineries and reputable service organizations we are able to guarantee 100% satisfaction within the client's budget and time frame.


Let's do the same for you!


Client testimonies


"FMS marketing allowed us to do things in 2 months that normally would take 1 year. Professional, personal, always ready to assist and highly effective. I can recommend them wholeheartedly." - Marcel, client in Warsaw, Poland


"For this business I need to have a person who I trust in South Africa, I need to have someone who will look after our business to succeed, so I´m pretty sure you are the person." - Marcello, client in Santa Cruz, Bolivia


"Thank you so much for organizing such a perfect experience for us in South Africa - Austin, client from Taiwan, confirming first of consecutive orders to Beijing, China.


"I want to work with FMS!" - Apollo, client in Lomé Togo, visiting South Africa when placing his second order.


"Thank you so much for the update I can see you are not sleeping. I really appreciate your effort." - Lerato, private label client in Johannesburg, SA


"Thank you so much for your hospitality, we really felt at home. I will appreciate your assistance at all times. You guys are God sent. I trust your judgement when it comes to taste, especially now that you know that I just want quality when it comes to my brand." - Anne, private label client in Johannesburg, SA


Thanks to our professional approach, intimate knowledge of the wine industry, practical insights in logistics and on international markets, all our clients choose FMS, rather than dealing directly with the cellars.


Oh, don't forget, place your order at and relax, help is on its way.



                 With many thanks to Octave CLAUZEL and his brother Constantin!       ©  2010 - 2018         FMS Food & Beverages SA